Local Search engine optimization is akin to SEO in the aspects of increasing the business visibility and generating organic traffic to the website.
But what makes it different? Let us dive into the details.
Local SEO is a strategy used to increase the visibility of one’s business in the local search results or in SERP.
It is attuned to target local search results. Let’s say, you run a small flower shop, and you got yourself a website. How do you make people to know about your business? How someone in your location knows that your business exist? Will a basic SEO for your website be enough?
This quick guide will help you find those answers.
It is purely done to target the audience who are in commutable distance with your businesse’s physical location. Just a well optimized website won’t cut the deal. Even a business without a website and the traditional brick and mortar business can thrive via Local search engine marketing.
The prime aim is to show up on the local search results.
Let us not forget the example we took, you are still an owner of a small flower shop. A small flower shop, that does not have an online ordering system, will target the people in the town. You won’t intend to supply for the entire country, for now.
The primary step to promoting the business is working towards local ranking. When someone searches for a flower shop in the search engine, Google will show a list of results called as Google map pack.
Most people will choose according to this result.
This map pack is the list of business listings that shows up for a search query fired up by a user in Google in search of a certain business. This will be shown in a list of 3 results just after the ads section.
This list will show the details like the business name, address, phone number , and ratings with directions to the place via Google map.
There are a few things to work on to rank at the top in the map pack.
GMB is the one place you can best deliver what your business is with minimal effort. Make the best use of the fields that GMB offers.
Let us look at the key elements in GMB optimization,
How your website will rank on Local organic search results? When a user fires up a search in Google for a local audience targeting businesses, it returns a list of relevant sites. Google shows the websites which best match the user query i.e relevancy and proximity.
Google follows its algorithms and checks its index to fetch these web pages.
Generating backlinks and inbound links is a prime method to bring visibility to your business. Getting a link from good DA and relevant site would highly boost the organic ranking.
Citations made to business-relevant directories , and platforms like Yelp, yellow pages , and business mentions in any general websites, forums and blogs will bolster your ranking.
Keeping up with the current trends of Google updates could be a bit of a hassle. It constantly updates and evolves its work mechanisms to perfectly deliver its operations. So it helps to be in touch with the developing trends of local SEO.
The paramount factor is not the Google ranking, but your business quality. Google will only bring in the customers, your service will keep them. You cannot sell something constantly if it is not worth selling. Satisfied customers will help you in your reviews, business mentions, and social sharing. Learn and gauge the customer expectations & experience to perfectly rank your business online and offline.
Get a Free SEO audit
Submit Your Query